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		<title>Synthetic // Portfolio</title>
		<link>http://synth.tc/portfolio/overview.php</link>
		<description>A list of project work completed by Synthetic Infatuation.</description>
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		<title>The Lights Band Promotional Material</title>
		<description>&lt;strong&gt;let some light shine in&lt;/strong&gt;&lt;br /&gt;&lt;br /&gt;The Lights Band are an equal collaboration of four truly great musicians. We helped these fellas brand themselves and screen printed some goodies for them, as well as designing their debut album &amp;quot;Simple Places,&amp;quot; released in the winter of 2005.&lt;br /&gt;
&lt;br /&gt;
Find out more at &lt;a target=&quot;_new&quot; href=&quot;http://www.thelightsband.com/&quot;&gt;their website&lt;/a&gt;.</description>
		<pubDate>Wed, 01 Jun 2005 00:00:00 -0700</pubDate>
		<link>http://synth.tc/portfolio/archive/lightsband.php</link>
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		<title>Nostalgic Records</title>
		<description>&lt;strong&gt;Recorded live&lt;/strong&gt;&lt;br /&gt;&lt;br /&gt;To release his first record, Jazz musician Marlin McKay, formed his own record label. We were asked to help create an identity for the label and to promote a launch and cd debut party. Demo tracks in one hand and mocha in the other, we sat at the local coffee joint with the changer on repeat. Twenty-two bathroom breaks later, this is the final result.</description>
		<pubDate>Tue, 01 Feb 2005 00:00:00 -0800</pubDate>
		<link>http://synth.tc/portfolio/archive/nostalgicrecords.php</link>
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		<title>nowHERE International Design Conference</title>
		<description>&lt;strong&gt;Design-a-doodle-doo!&lt;/strong&gt;&lt;br /&gt;&lt;br /&gt;The nowHERE project was a massive group effort led by Ryan and Lucas when president and treasurer of AIGA-UWSP. It was continued in 2006, led by Ryan and other members of the AIGA board.&lt;br /&gt;
&lt;br /&gt;
The brand was further refined in 2006, creating an emphasis on farm animals (and continuing Cleopatra the Cow&amp;#039;s legacy with &lt;a target=&quot;_new&quot; href=&quot;http://www.facebook.com/p/Rodney_The_Rooster/185006801&quot;&gt;Rodney the Rooster&lt;/a&gt; (and friends).&lt;br /&gt;
&lt;br /&gt;
The 2006 conference featured designers &lt;a target=&quot;_new&quot; href=&quot;http://www.nandocosta.com&quot;&gt;Nando Costa&lt;/a&gt; (Brazil), &lt;a target=&quot;_new&quot; href=&quot;http://www.olofsdotter.com/&quot;&gt;Linn Olofsdotter&lt;/a&gt; (Sweden), and &lt;a target=&quot;_new&quot; href=&quot;http://www.bigactive.com/&quot;&gt;Kate Gibb&lt;/a&gt; (London).</description>
		<pubDate>Wed, 01 Feb 2006 00:00:00 -0800</pubDate>
		<link>http://synth.tc/portfolio/archive/nowhere06.php</link>
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		<title>Metafour</title>
		<description>&lt;strong&gt;Gig posters&lt;/strong&gt;&lt;br /&gt;&lt;br /&gt;A series of gig posters for a jazz quintet preforming weekly shows at The Mission Coffee House in Stevens Point, Wisconsin.</description>
		<pubDate>Fri, 01 Oct 2004 00:00:00 -0700</pubDate>
		<link>http://synth.tc/portfolio/archive/metafourmckay.php</link>
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		<title>Rubberfish Inc.</title>
		<description>&lt;strong&gt;Feast &amp;amp; Fashion&lt;/strong&gt;&lt;br /&gt;&lt;br /&gt;Rubberfish is an indie fashion factory of one. It was started in early 2006 and is based out of Chicago, USA. All of the pieces are printed by hand and limited to an edition of 100.&lt;br /&gt;
&lt;br /&gt;
Check out rubberfish at &lt;a target=&quot;_new&quot; href=&quot;http://www.rubberfishinc.com/&quot;&gt;www.rubberfishinc.com&lt;/a&gt;.</description>
		<pubDate>Sat, 01 Jul 2006 00:00:00 -0700</pubDate>
		<link>http://synth.tc/portfolio/archive/rubberfishinc.php</link>
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		<title>Wausau Area Schools&lt;br /&gt;
Alcohol Awareness Poster Series</title>
		<description>&lt;strong&gt;think and choose&lt;/strong&gt;&lt;br /&gt;&lt;br /&gt;Synthetic helped with the design direction for this campaign, producing a series of posters targeted at middle/high school kids to be transformed into a city-wide campaign.</description>
		<pubDate>Mon, 01 May 2006 00:00:00 -0700</pubDate>
		<link>http://synth.tc/portfolio/archive/alcoholawareness.php</link>
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		<title>Mobile Phone Pilot Titles for FMX/Sprint</title>
		<description>&lt;strong&gt;Mobile motion&lt;/strong&gt;&lt;br /&gt;&lt;br /&gt;Synthetic was asked to create titles for four new shows that would air on Sprint, as part of a new mobile video subscription service. We worked with writer/producer Lenny Ripps and these were what we came up with.</description>
		<pubDate>Thu, 01 Jun 2006 00:00:00 -0700</pubDate>
		<link>http://synth.tc/portfolio/lennyripps.php</link>
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		<title>Telephony, Wireless Review, Mobile Radio Technology</title>
		<description>&lt;strong&gt;Ring Ring Ring&lt;/strong&gt;&lt;br /&gt;&lt;br /&gt;Select illustration and art direction done for magazines in the business-to-business sector of the telecom industry.</description>
		<pubDate>Thu, 01 Dec 2005 00:00:00 -0800</pubDate>
		<link>http://synth.tc/portfolio/archive/telephony.php</link>
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		<title>nowHERE International Design Conference</title>
		<description>&lt;strong&gt;In the Middle of nowHERE&lt;/strong&gt;&lt;br /&gt;&lt;br /&gt;The nowHERE project was a massive group effort led by Ryan and Lucas when president and treasurer of AIGA-UWSP. The inaugural year was 2005.&lt;br /&gt;
&lt;br /&gt;
The brand represents the agricultural region of Central Wisconsin, making light of the location while simultaneously drawing inspiration from the unique visual landscape of the farm. Marketed by designers, for designers, this brand remained simple while extensible for future conferences.&lt;br /&gt;
&lt;br /&gt;
The first annual nowHERE featured artists &lt;a target=&quot;_new&quot; href=&quot;http://www.lizziefinn.com&quot;&gt;Lizzie Finn&lt;/a&gt; (London) and &lt;a target=&quot;_new&quot; href=&quot;http://www.stilettonyc.com&quot;&gt;Julie Hirschfeld + Stefanie Barth&lt;/a&gt; (NYC).</description>
		<pubDate>Tue, 01 Feb 2005 00:00:00 -0800</pubDate>
		<link>http://synth.tc/portfolio/archive/nowhere05.php</link>
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		<title>Synthetic</title>
		<description>&lt;strong&gt;Self Release&lt;/strong&gt;&lt;br /&gt;&lt;br /&gt;This is where we put all of the work that we really enjoyed doing, but we probably didn&amp;#039;t make any cash on it and it was more than likely completed while we should have been working on something else. The good news is that it is what keeps us sane.</description>
		<pubDate>Wed, 31 Dec 1969 16:00:00 -0800</pubDate>
		<link>http://synth.tc/portfolio/selfrelease.php</link>
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		<title>Milwaukee Magazine</title>
		<description>&lt;strong&gt;When I was growing up...&lt;/strong&gt;&lt;br /&gt;&lt;br /&gt;Synthetic was asked to create photo collage illustrations for the June feature. Four different first hand accounts of growing up in Milwaukee.</description>
		<pubDate>Wed, 31 Dec 1969 16:00:00 -0800</pubDate>
		<link>http://synth.tc/portfolio/mke.php</link>
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		<title>Numismaster.com</title>
		<description>&lt;strong&gt;Master of the Numis&lt;/strong&gt;&lt;br /&gt;&lt;br /&gt;Numismaster is a web property providing news, prices, and insider insights to the coin and currency collecting community. We helped them rebrand and web-two-oh-ify their online offerings, and had a jolly old time making scads of fun icons and intuitive user interface joy.&lt;br /&gt;
&lt;br /&gt;
Visit their sparkly new site at &lt;a target=&quot;_new&quot; href=&quot;http://www.numismaster.com/&quot;&gt;numismaster.com&lt;/a&gt;.</description>
		<pubDate>Wed, 31 Dec 1969 16:00:00 -0800</pubDate>
		<link>http://synth.tc/portfolio/numismaster.php</link>
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		<title></title>
		<description>&lt;strong&gt;Branding&lt;/strong&gt;&lt;br /&gt;&lt;br /&gt;Bringing ideas to life and making nothing into something is the thing we like doing best. We like it so much that we have even been developing our own process for making it work. (&lt;a href=&quot;about/process.php&quot;&gt;See figure one&lt;/a&gt;.)</description>
		<pubDate>Wed, 31 Dec 1969 16:00:00 -0800</pubDate>
		<link>http://synth.tc/portfolio/mediums/branding.php</link>
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		<title></title>
		<description>&lt;strong&gt;Art Direction&lt;/strong&gt;&lt;br /&gt;&lt;br /&gt;Telling other people what to do is pretty much the best thing ever. If only we could do it all the time, life at Synthetic Infatuation would be so splendid that sugar plum fairies would have to slap us across the backsides for being to cheerful.</description>
		<pubDate>Wed, 31 Dec 1969 16:00:00 -0800</pubDate>
		<link>http://synth.tc/portfolio/mediums/art_direction.php</link>
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		<title></title>
		<description>&lt;strong&gt;Illustration&lt;/strong&gt;&lt;br /&gt;&lt;br /&gt;We never set out to be illustrators, but it turns out lack of budgets and our own OCD as forced us to throw our hats in the ring. Good thing we like doing it, otherwise we would be pretty unfriendly people.</description>
		<pubDate>Wed, 31 Dec 1969 16:00:00 -0800</pubDate>
		<link>http://synth.tc/portfolio/mediums/illustration.php</link>
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		<title></title>
		<description>&lt;strong&gt;Motion&lt;/strong&gt;&lt;br /&gt;&lt;br /&gt;&lt;em&gt;&amp;quot;We think it moved!&amp;quot;&lt;/em&gt;&lt;br /&gt;
&lt;br /&gt;
&amp;quot;Did it shift? or did it move?&amp;quot;&lt;br /&gt;
&lt;br /&gt;
&lt;em&gt;&amp;quot;We&amp;#039;re pretty sure it moved.&amp;quot;&lt;/em&gt;&lt;br /&gt;
&lt;br /&gt;
&amp;quot;Oh. Well...&amp;quot;&lt;br /&gt;
&lt;br /&gt;
&lt;em&gt;&amp;quot;So, does that mean that we are ... well, you know.&amp;quot;&lt;/em&gt;</description>
		<pubDate>Wed, 31 Dec 1969 16:00:00 -0800</pubDate>
		<link>http://synth.tc/portfolio/mediums/motion.php</link>
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		<title></title>
		<description>&lt;strong&gt;Web &amp;amp; Interactive&lt;/strong&gt;&lt;br /&gt;&lt;br /&gt;We write all sorts of codes and make lights blinky blink and that sort of thing. In other words, web and interactive development are two things we do well.&lt;br /&gt;
&lt;br /&gt;
For the nerds in the audience, we primarily use Ruby on Rails as a framework for rich web apps and PHP/MySQL for simple clean coding projects. We bake all our HTML and CSS from scratch every morning, and if you&amp;#039;re lucky we&amp;#039;ll save you a few donut holes for your afternoon coffee.</description>
		<pubDate>Wed, 31 Dec 1969 16:00:00 -0800</pubDate>
		<link>http://synth.tc/portfolio/mediums/web_interactive.php</link>
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		<title>nowHERE Design Conference</title>
		<description>&lt;strong&gt;me make pretty&lt;/strong&gt;&lt;br /&gt;&lt;br /&gt;Synthetic went back to their roots, and helped the latest batch of AIGA-UWSP kids put together the creative for the 2008 nowHERE conference. After a day-long workshop and brainstorming session, we helped develop the sasquatch character and then art directed the project until the conference was held in February.&lt;br /&gt;
&lt;br /&gt;
We also whipped up some fancy social-networking goodness in the form of the &lt;a target=&quot;_new&quot; href=&quot;http://2008.nowhereconference.com/friends/&quot;&gt;Friends of Sasquatch&lt;/a&gt; website and Facebook app.</description>
		<pubDate>Wed, 31 Dec 1969 16:00:00 -0800</pubDate>
		<link>http://synth.tc/portfolio/nowhere08.php</link>
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		<title>VEAUX Brand and Web App</title>
		<description>&lt;strong&gt;fresh talent market&lt;/strong&gt;&lt;br /&gt;&lt;br /&gt;VEAUX is an online talent market that helps fresh creatives sell themselves, and picky buyers find the choicest cut of artistic goodness around.&lt;br /&gt;
&lt;br /&gt;
Synthetic helped name, brand, and ultimately developed the web application which you can check out at &lt;a target=&quot;_new&quot; href=&quot;http://veaux.org/&quot;&gt;veaux.org&lt;/a&gt;.</description>
		<pubDate>Thu, 21 Aug 2008 00:00:00 -0700</pubDate>
		<link>http://synth.tc/portfolio/veaux.php</link>
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		<title>Keith Claunch Photography Brand and Web Site</title>
		<description>&lt;strong&gt;get claunched&lt;/strong&gt;&lt;br /&gt;&lt;br /&gt;Keith is a Chicago-based photographer that makes magic happen with lighting and drama. Synthetic branded and swanked out his website without even touching Adobe Flash.&lt;br /&gt;
&lt;br /&gt;
Check it out at &lt;a target=&quot;_new&quot; href=&quot;http://keithclaunch.com&quot;&gt;keithclaunch.com&lt;/a&gt;.</description>
		<pubDate>Wed, 31 Dec 1969 16:00:00 -0800</pubDate>
		<link>http://synth.tc/portfolio/claunch.php</link>
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		<title></title>
		<description>&lt;strong&gt;editorial&lt;/strong&gt;&lt;br /&gt;&lt;br /&gt;magazines, books, flyers, oh my! Synthetic hearts all things editorial from art directing to illustrating. We try to make all of our editorial work as fun riding a one-legged fiberglass elephant in the parking lot of a local dime and dollar.</description>
		<pubDate>Wed, 31 Dec 1969 16:00:00 -0800</pubDate>
		<link>http://synth.tc/portfolio/mediums/editorial.php</link>
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		<title>UNDONE Store</title>
		<description>&lt;strong&gt;online swankery&lt;/strong&gt;&lt;br /&gt;&lt;br /&gt;We sold out in &amp;#039;07 and decided it was time to set up shop to sell our many wares we had accumulated over the years.&lt;br /&gt;
&lt;br /&gt;
UNDONE is an experimental online storefront utilizing tip-top web tech for motion and interactive joy without any .SWF files. Woot! Go forth and purchase: &lt;a target=&quot;_new&quot; href=&quot;http://undone.synth.tc/&quot;&gt;undone.synth.tc&lt;/a&gt;.</description>
		<pubDate>Wed, 31 Dec 1969 16:00:00 -0800</pubDate>
		<link>http://synth.tc/portfolio/undone.php</link>
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		<title>Telephony Live</title>
		<description>&lt;strong&gt;telephones in texas&lt;/strong&gt;&lt;br /&gt;&lt;br /&gt;Synthetic directed and created concepts and art work for the amazing in-house team of designers at Telephony magazine to promote the Telephony Live conference in Dallas, TX.</description>
		<pubDate>Wed, 31 Dec 1969 16:00:00 -0800</pubDate>
		<link>http://synth.tc/portfolio/telephony_live.php</link>
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		<title>Greenmaker Building Supply Campaign</title>
		<description>&lt;strong&gt;makin&amp;#039; the green&lt;/strong&gt;&lt;br /&gt;&lt;br /&gt;Synthetic collaborated with photographer Keith Claunch and photo editor, Chris Slayton to come up with an ad campaign to bring people into Greenmaker Building Supply. We ask the question if it is possible to be too green?</description>
		<pubDate>Sun, 24 Aug 2008 00:00:00 -0700</pubDate>
		<link>http://synth.tc/portfolio/greenmaker.php</link>
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		<title>Biogreen Oil Branding</title>
		<description>&lt;strong&gt;burnin&amp;#039; the green&lt;/strong&gt;&lt;br /&gt;&lt;br /&gt;Alternative fuel from plant leaves, what a crazy idea? Synthetic helped international newcomers, Biogreen Oil develop an identity system.</description>
		<pubDate>Wed, 31 Dec 1969 16:00:00 -0800</pubDate>
		<link>http://synth.tc/portfolio/biogreen.php</link>
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